CEOs of some Chinese top brands expressed in China（Shenzhen）Watch & Clock Fair that the global financial crisis did not bring them the expected recession, but brought chances for the watches of good quality and medium price, and that the sales performance in the first half in 2009 was better than the same period in 2008.

CEOs of some Chinese top brands expressed in China（Shenzhen）Watch & Clock Fair that the global financial crisis did not bring them the expected recession, but brought chances for the watches of good quality and medium price, and that the sales performance in the first half in 2009 was better than the same period in 2008.

With the development balance among different regions, the purchasing ability of Chinese consumers keeps on enhancing. The demands for living goods such as clothing and ornaments have increased with each passing day in the B and C cities. Moreover, the consumption is maturing. Thanks to the openness of network and other media information, the awareness and understanding of younger generation in China on brands keep improving. They pay more attention on personality and practicality. More and more trendy products have entered into the view of the youngsters between twenty-five and thirty. One ornament can never satisfy their required joy and self-confidence, what they need are more fresh and changeable products.

Now, watch brands in China have been applying the design platform (PLM) like France DS. They actively invest into the production facilities and brand awareness. They improve the management and quality through the cooperation with international brands on the one hand, and enhance the brand value through appearance design and publicity management on the other hand. They are changing the traditional sales model and conducting market divisions so as to meet the different market demand. The shopping malls begin re-evaluate these products too.

Taking a panoramic view of the global market, the middle grade consumption of middling price is the mainstream of social consumption. The quantity and space have far exceeded the high grade products of high price. China is forming a stable medium level consumption market, and the major share of which has been occupied by Chinese brand products of good quality. Moreover, the international fashion watches and sports watches have gained stable consumer groups too.