The spring of 2010 is colder than last year. Europe and North America are suffering from severe cold, and people of most places of China are celebrating the coming of Chinese New Year in strong wind and snow.

However, the sustained cold has not hindered the accelerated occupation of international brands on Chinese market. There is good news about opening of new stores of some famous brands in China in almost each month. Not only the first-tier cities but all provincial cities of China have witnessed the running of exclusive shops of luxury brands. Various brands have run their exclusive shops in China’s big cities to launch products as new as that launched in Europe, America and Japan. The comfortable consumption experience better than that in foreign countries is making Chinese consumers neglect the gap of price. Some information shows that LV has run exclusive shops in 21 main cities of China, and both Cartier and Bvlgari are planning to make Chinese market their largest market.

Mainland China is a region with the most billionaires in Asia. These billionaires have strong spending power. They are changing their habit of going to Europe, America, Hong Kong and Singapore for shopping. During the past ten years, China has formed a stable consumption market and some quality brands have won their own steady consumer groups in China, in particular, some luxury brands have seen amazing increase in consumption by Chinese people and are tend to be needed more in some places with not so developed economy than in Beijing, Shanghai and Guangzhou. Besides, the range of consumption of China’s rich people is extending from cosmetics, garment and leather products to famous watches, wines, vehicles, yachts, mansions and so on. Data show that China is the unique country where the consumption of male luxuries surpasses that of female luxuries.

Economic development has impelled China to take part in international affairs more actively, and the increasing improvement of standard of living has enabled Chinese people to know of and experience the products and cultures of other countries with a more open mind. In addition to the convergence in life style, the understanding and viewpoints of Chinese people about environmental protection, education and some other aspects are also witnessing accelerated internationalization.